![]() ![]() DODGE wanted to ditch the reputation of RAM in favor of a "forever young" attitude that emphasized the performance-driven history will drive the brand into the future. Once RAM began exclusive use of the emblem logo from 2011 model year, DODGE needed a new design one.ĭODGE studied the new corporate logo design together with Wieden & Kennedy ad agency, famous for the Nike corporate logo design. Because the ram's head design was more appropriate for the strength and power of RAM trucks, DODGE relinquished the emblem logo to the pickup brand RAM. RAM became its own brand when FIAT acquired CHRYSLER in 2009. ![]() Then the consistent and identifiable ram head emblem logo was needed and used on almost every DODGE model between 1993-2010. ![]() By the 1990s, hood ornaments were out of fashion. The ram's head emblem logo is derived from the hood ornaments of DODGE vehicles in the early 1930s. RAM means authority, force, fearlessness, and virility. ![]() A round shield type with their initials "DB : Dodge Brothers" interlocked, two overlapping boomerang shapes that suggested progress and forward motion "Forward Look", a fractured deltoid shape "Fratzog", DODGE script with red Pentastar and so on. Various designs have been adopted before the iconic ram's head. The DODGE emblem logo is famous for the iconic ram's head. Home > American cars Emblems & Logos Meaning > DetailsĭODGE (RAM) emblems, logos and badges - Origin, Meaning, History □ DODGE (RAM) Emblems & Logos Meaning | Origin Island ![]()
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